The business was founded to address the imbalance in accessibility to NAD+ supplements, which are often expensive and exclusive to high-income individuals seeking benefits related to energy, cognitive function, and healthy aging. The goal was to democratize access by offering NAD+ in an affordable gummy form, structured around a subscription model to cater to regular users. Despite strong market potential and a loyal subscriber base, the decision to sell the business stems from the founder's need to focus on other ventures and not due to any performance issues. The business is operationally efficient, with a dedicated supplier managing manufacturing and fulfillment, ensuring a streamlined supply chain without intermediaries. Currently, the inventory consists of 500–600 prepaid units, valued at $1,400–$1,700, with a retail potential of approximately $21,000. Key operations include low-maintenance marketing efforts focused on Facebook Ads, supported by AI-assisted creative strategies. Customer support is minimal and managed by a virtual assistant, while the subscription model facilitates autopilot management. The business requires only a few hours of weekly attention, with growth potential lying in scaling ad spend, enhancing email and SMS marketing, and expanding product lines. Future growth could be driven by exploring additional marketing channels like TikTok and influencer partnerships, tapping into the trend of longevity and biohacking content. The sale includes all essential digital assets, customer lists, and after-sale support, positioning a new owner to scale the business further.