10+ Years Operating | High-Margin DTC | Designer-Led Identity | AU & US Customer Base

Overview

This established Australian fashion brand has operated for over a decade, building a strong reputation for trend-forward, vintage-inspired women’s apparel. The business has developed a recognizable identity rooted in creative direction, consistent branding, and a loyal customer following across Australia and the United States.

Operating primarily as a direct-to-consumer eCommerce brand, the company generates approximately $470,000 in annual revenue with strong margins (68%). With an established supplier network, in-house fulfillment, and stable paid acquisition channels, the business presents a scalable opportunity in the global women’s fashion market.

Brand & Market Position

The brand is positioned within the women’s lifestyle and fashion segment, known for:

• Vintage-inspired, 70s-influenced silhouettes

• Day-to-night wearable collections

• Distinct visual identity and cohesive campaign styling

• Designer-led creative direction

Over its operating history, the brand has received international attention through collaborations, editorial placements, and wholesale partnerships.

Products

• ~800 SKUs across multiple collections

• Core fashion pieces with seasonal releases and re-releases

• Established top-seller categories

• Designed in-house

• Manufactured through established overseas suppliers

Revenue split:

• 70% Australia

• 30% United States

The business operates both:

• B2C (primary revenue driver)

• B2B wholesale relationships

No single customer accounts for more than 10% of revenue.

Marketing & Audience

Customer acquisition is currently driven primarily by:

• Profitable Meta paid advertising

• Long-standing relationship with external marketing agency

• Weekly/bi-weekly email campaigns (10,000 subscribers; underutilized)

Social presence exceeds 130,000 combined followers across platforms.

The website maintains consistent organic visibility with a Domain Authority of 23.

There is opportunity to diversify traffic sources, expand email monetization, and increase US market penetration.

Operations

• In-house fulfillment via leased warehouse facility

• Dedicated warehouse manager overseeing fulfillment and customer service

• 3 key overseas manufacturing partners

• Stable operational processes supporting current margins

The business operates on Shopify with integrated payment processing.

Owner involvement averages approximately 10 hours per week, primarily focused on creative direction and product design.

Growth Opportunities

Key growth levers include:

• Scaling paid acquisition beyond current levels

• Expanding into additional marketing channels

• Increasing content production and campaign frequency

• Deepening US market penetration

• Expanding wholesale relationships

• Further systemizing creative and operational workflows

Reason for Sale

The owner is seeking to focus on family priorities.