The business is a premium social and dating platform for outdoor enthusiasts, targeting single hikers. Its main acquisition source is a Facebook group with over 65,500 members, which adds 200 to 1,000 new members daily, driving viral growth and feeding the app with qualified leads. The platform's subscriber base has recently doubled to 1,699 active subscribers, with 70% on annual plans ensuring stable cash flow and minimal churn. The business leverages a serverless tech stack, which minimizes technical management, and operates efficiently with low operational costs. Monthly churn is approximately 7.6%, with 0% on annual plans, emphasising strong customer retention and loyalty. Revenue is primarily generated through automated Stripe subscriptions, offering monthly and annual plans, the latter being the more popular. Despite the option for paid acquisition being an untapped opportunity, management focuses on product stability and organic growth. Financials reveal the business is highly profitable with over 95% profit margins. Seasonally, peak engagement occurs in spring and summer, aligning with the business's strongest growth period. The owner is selling the business to focus on new projects, providing assets including the app's source code, community ownership, and customer subscriptions, along with a 30-day support transition. Additionally, a network of 100 local hiking groups across France, boasting over 600,000 members, is part of the sale, offering significant guerrilla marketing potential despite current posting restrictions.