An individual started a jewelry brand in September 2022, building on previous eCommerce experience, with the ambition to scale using paid advertising. The brand focused on Italian women over 40 and successfully generated $3.1 million in revenue by December 2025. Initially employing a cash-on-delivery model, the business switched to a dropshipping approach in mid-2024 to simplify operations. Despite a significant logistics issue in late 2024 that led to order delays and refunds, the business recovered by hiring a new logistics agent, resolving customer complaints, and resuming advertising in April 2025. The brand experienced periods of strong performance, notably earning ~$500k in late 2024. The owner decided to sell the business due to a commitment to another project and a preference for reallocating focus and resources. The business is marketed with an auction format for a quick exit rather than maximizing price. The new owner has opportunities to improve paid acquisition, rebrand, and expand while leveraging foundation work. The sale includes the Shopify store, domain, historical ad data, and more. The owner is open to serious offers exceeding $100k and aims for a simple and swift transaction. The asset has a substantial revenue history, validated products, and clean operational conditions following the resolved issues. With a documented average order value (AOV) of $38 and a 7% returning customer rate in 2025, it remains a viable business for potential buyers.