The business in question is a dual-store eCommerce venture focusing on pet products, encompassing both FUNPET and FUNCAT, an innovative model designed for efficiency and seamless operation. FUNPET, launched in July 2021, offers products for cats and dogs, while FUNCAT, launched in August 2024, specializes in cat furniture and home-friendly pet products. Together, these stores form a unified brand ecosystem, leveraging a shared backend for streamlined management despite having separate domains and market approaches. This model allows for efficient operations with the workload of a single store despite managing two.
Globally positioned for expansion, the business holds both domestic and international domains, ensuring brand protection and readiness for growth across borders. It generates revenue through direct-to-consumer online sales and a local delivery model which promotes frequent purchases and revenue predictability. Positioned as a premium brand, it boasts a higher average order value and a low support overhead.
Key metrics include over A$395,000 in total revenue and more than 3,800 customers. The average order value is around A$118, with a return rate of only 0.5%. The business is operated by a single person, requiring minimal weekly hours due to straightforward fulfillment processes and low customer support demand, thanks to a largely self-servicing customer base.
Opportunities for growth include scaling local delivery, enhancing SEO, improving customer retention strategies, and potentially expanding into B2B markets. The owner is selling due to personal reasons, with comprehensive support and resources available to facilitate a smooth transition for the buyer. The business includes valuable assets such as customer databases, social media channels, and prepaid domain and subscription plans.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More