An Australian eCommerce brand in the plush toy niche has achieved over $1 million in revenue within 20 months, offering products aimed at wellness and anxiety relief. This business appeals to children and adults seeking stress management and better sleep. With a 67% gross margin and a 1.9% refund rate, the brand operates under a dropshipping model, partnering with a reliable supplier. The sale includes a ready-to-scale Shopify store, international market domain, established ad accounts, and a significant customer email list. Customers include parents, adults seeking stress relief, gift buyers, and wellness-oriented millennials and Gen Z. The brand's primary revenue driver is paid advertising, focusing mostly on Facebook and Instagram, complemented by Google Ads and email marketing. Despite recent neglect due to the owner's travel commitments, the infrastructure and demand remain strong, offering substantial growth opportunities. Prospective buyers will assume a business with an existing framework, including a strong supplier relationship, trusted brand assets, and proven ad data. The required skills include managing Facebook and Google Ads, basic Shopify knowledge, and customer service, with a recommended dedication of 1-2 hours daily. There's potential for international expansion, TikTok advertising, retail partnerships, new product development, and enhanced email marketing. The business offers an established brand within a growing market. It requires attention and strategic management to realize its potential, targeting $50,000+ monthly revenue within a short timeframe.