The business is a well-established direct-to-consumer activewear and lifestyle brand rooted in the wellness and self-care industry, founded in mid-2020. It has achieved total revenue of $118,739.79 from 1,362 orders with an impressive average order value of $89.22. Over the past year, it recorded $7,182 in revenue from 63 orders. The brand operates efficiently on a Shopify Basic plan, keeping overhead costs low. The customer database includes 10,000 contacts with 302 active email subscribers, fostering strong brand loyalty and potential for repeat purchases. The product line features 16 curated items across activewear and lifestyle categories, including 45 SKUs with variations by size and color, positioned within a premium pricing bracket of $50-$130. Key products include UpLift Leggings and V Bras, and the Sunday Fleece collection. The brand offers a fully established, e-commerce-only operation with a scalable infrastructure and no physical retail locations. Growth opportunities are abundant, including reactivating inactive customers, expanding the engaged subscriber base, utilizing significant inventory for immediate revenue, adding product lines, and implementing advanced marketing strategies. Positioned within the burgeoning $178B global activewear market, the brand differentiates with unique messaging and premium pricing, capitalizing on the growing wellness sector. The ideal purchaser could be entrepreneurs entering the market, existing e-commerce operators, marketing professionals, or investors looking for a scalable online business. The store includes all products, customer and subscriber lists, brand assets, and supplier relationships. The current owner highlights strong unit economics and a solid customer base as key strengths for future growth within expanding markets.