The business in question is a direct-to-consumer fragrance company operated via Shopify, now available for sale due to the owner's shift in focus to another venture. The company has generated $663,584 in lifetime sales from over 17,000 orders with a 1.7% conversion rate, illustrating strong product-market fit. It includes valuable assets such as a content-rich website with over 500 detailed product pages optimized for SEO, 14,523 active email subscribers, and 3,000 SMS opt-ins. The business requires minimal time commitment, estimated at 5-6 hours per week for processing orders and customer service. Currently in maintenance mode since Q2 2025, the business's potential for revival is evidenced by its Q1 2025 performance when marketing was active. The business's infrastructure supports B2B and white-label operations, providing opportunities for expansion. The brand's loyal customer base and retention potential offer immediate monetization opportunities through targeted email and SMS campaigns. The company reported $116,134 in gross revenue and a net profit of $3,988 over the past year, with a downturn attributed to the owner's reduced focus. The $29,500 valuation includes digital assets such as the Shopify store and customer database but excludes approximately $20,000-$25,000 in physical inventory, which is available separately. The opportunity is well-suited for experienced e-commerce operators, digital marketers, and fragrance enthusiasts capable of capitalizing on its established market presence and scaling its revenue. The business includes detailed financial and operational documentation and is ready for immediate transfer upon sale.