Premium AU silk hair and sleep brand with 24,000+ engaged email subscribers, 19.9% repeat buyers, and strong social proof with 1,300+ 5-star product reviews.
A female-led Australian brand specializing in silk products for hair and skin was founded over six years ago by two individuals originally from Queensland. The brand has established itself in the beauty and wellness sector, offering a variety of high-quality silk products. Operations require less than 10 hours a week, presenting an opportunity for scalable business growth. Highlights include the brand's status as a pioneer in Silk Sleeping Caps in Australia and sustaining a 19.9% repeat purchase rate. Their strong digital presence boasts a 4.4% website conversion rate, over 1,333 5-star reviews, and an engaged subscriber base of over 24,000.
Financially, as of November 2025, the brand reported a total revenue of AUD $672,134 with a gross profit of AUD $382,110 and an adjusted net profit of AUD $139,413. Operations are streamlined with third-party fulfillment and advertising management, requiring minimal customer service and marketing efforts. The customer base includes luxury shoppers and beauty enthusiasts, exhibiting strong seasonal demand.
Potential growth strategies involve expanding content marketing, introducing new silk product lines, scaling influencer and affiliate marketing, maximizing email marketing, expanding into international markets, and investing in social media advertising. The founders are selling to pursue new ventures but offer transition support post-sale. The acquisition presents an opportunity for a new owner to advance in the silk beauty space, supported by the brand's profitability, customer loyalty, and multiple growth opportunities, including international expansion and new product launches.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More