An online furniture brand focuses on selling high-ticket modular and sectional sofas directly to consumers via an e-commerce platform. It operates without a physical retail location, relying on organic traffic, direct supplier fulfillment, and efficient logistics, requiring roughly 10–15 hours per week for management. Over a recent 12-month period, the business demonstrated significant growth, with gross sales reaching $256,125, a 56% increase year-over-year. Net sales increased by 58%, amounting to $163,229, while total revenue rose by 48% to $191,707 from 170 orders. The average order value stands at approximately $1,282, with a 6.62% returning customer rate, verified through e-commerce integration. The business attracts 100–150 daily visitors solely through organic and direct traffic, without employing paid advertising. It experienced 50,721 sessions over a year, improving by 42%. The conversion rate is around 0.3%, typical for high-ticket items, indicating potential for optimization. Operations are conducted by a sole proprietor managing order processing and customer interaction. Fulfillment relies mainly on supplier-direct shipping, utilizing overseas suppliers, LTL freight, and select drop-shipments. A small warehouse may enhance delivery efficiency, though it's not required. Assets included in the sale are the e-commerce store, domain, brand assets, supplier relationships, and operational workflows. The owner plans to sell the business to explore new ventures. Growth prospects include reactivating paid advertising, optimizing conversion rates, expanding SEO content, adding furniture SKUs, improving fulfillment speed, and exploring wholesale opportunities. The ideal buyer would be an e-commerce operator seeking high-ticket sales, organic traffic, or logistic experience, aiming to scale an established business foundation.