The startup operates a subscription-based, white-label mobile and web app SaaS platform aimed at the health and wellness niche, providing a custom branded solution for yoga, spirituality, fitness, and personal development creators. Founded by two Chemical Engineers and a Personal Trainer, the business rapidly launched a minimal viable product within two months, evolving into a more comprehensive platform over time. Each client receives a personalized app with a Netflix-style catalog, live streaming, community features, and various monetization options. Despite facing competition from generic course platforms, the startup uniquely specializes in the wellness market in Brazil. Operating on a recurring revenue business model, the platform sustains itself through client subscriptions, user fees, setup charges, and testing transaction-based fees. With 55 active clients, the company projects stable annual revenue of $101,000 and a profit of $53,922, maintaining an 85% business margin. The infrastructure costs are kept minimal, and operations are streamlined to require limited team involvement. The platform's key metrics depict strong unit economics, with a lifetime value of $8,871 per customer and a Customer Acquisition Cost of $1,412, yielding a 6x LTV/CAC ratio. The clientele includes high-profile wellness creators, such as major Brazilian yoga schools and influencers, who value the brand's alignment with their niche. The company has achieved growth solely through unpaid Instagram outreach, with no additional marketing expenses. Opportunities for further expansion include targeting broader human well-being sectors, increasing marketing investments, and implementing corporate wellness programs. Due to the founders’ personal reasons, the business is now open for sale with a willingness to support the transition.