Category-leading Amazon fitness brand in the fast-growing aerial yoga niche, generating $670K TTM revenue with strong margins, high AOV, and clear global scale
A well-established Amazon-based brand was founded in 2017 and acquired by an aggregator in 2021. It specializes in aerial yoga products, such as silks and hammocks, and operates exclusively in the U.S. and Canadian markets. The brand has built a strong reputation for premium quality, supporting both beginners and advanced yoga practitioners, and capitalizes on trends in at-home fitness and mindfulness. The business operates entirely on Amazon, relying on organic search, customer reviews, and Amazon PPC for growth, with November and December being its peak sales months.
With 50 active SKUs, the brand has an average order value of USD $80-$90, positioning it as a leading name in its niche. Its operations are mostly outsourced, reducing the owner's workload, and current annual revenue stands at USD $669,182 with robust gross margins. The efficient use of Amazon's ecosystem has driven growth, evidenced by monthly orders ranging from 500 to 800.
Future expansion opportunities include geographical diversification beyond North America, product line extensions into related fitness categories, and the introduction of off-Amazon marketing channels. Assets such as Amazon listings, creative content, and supply chain relationships are included in the sale, offering potential buyers a cash-generating brand with operational simplicity and substantial scalability potential. The aggregator seeks a buyer who can further harness the brand's growth potential, as it no longer aligns with their revised strategic focus.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More