The text outlines the investment opportunity of acquiring a 25% equity stake in a fitness supplement e-commerce brand that specializes in bodybuilding and fitness products sold through an online platform. The business, professionally managed by an experienced e-commerce team, operates on a fully passive model for investors, with a comprehensive team managing all aspects including advertising, content creation, fulfillment, and customer support.
The brand has demonstrated a strong historical performance and is on a renewed growth trajectory after a relaunch. The marketing strategy involves a gradual, safe scale-up post-relaunch, indicating a potential for significant upside. The primary customer base comprises fitness-focused individuals in the U.S., acquired mainly through paid advertisements, social media, and influencer marketing, fostering brand awareness and customer loyalty with repeat purchases.
In terms of financials, the business was temporarily paused but reopened in March 2025. The financial standing for 2025 is characterized as solid. Historically, in 2023, the business generated monthly profits ranging from $30,000 to $60,000, indicating robust earning potential as the marketing efforts resume and expand. This opportunity involves purchasing a 25% stake and is motivated by reallocation of capital rather than any performance-related issues. The e-commerce team remains dedicated to the brand's continuous growth and long-term scaling efforts.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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