A New Zealand-based direct-to-consumer brand, launched in 2023, specializes in Gen-Z/Y2K style Italian charm bracelets and gold-tone charm necklaces. The company has achieved over NZD $271,000 in revenue with consistently strong gross margins exceeding 60%. In 2023, it garnered NZD $144,000, followed by NZD $105,000 in 2024, and thus far in 2025, NZD $22,400. The average order value stands around NZD $50, with a 35% return rate among 2025 customers. Despite a decline in revenue for 2025 attributed to reduced owner involvement rather than demand or margin issues, the brand presents substantial opportunities for growth. Marketing efforts have been minimal, with organic Instagram traffic being a primary driver, alongside an impressive following of 6,400 on Instagram and an email list encompassing 10,000 subscribers. The brand targets a female demographic aged 16-30 and envisions expansion into related areas like hair, beauty, and lifestyle accessories. Assets for sale include a Shopify store, domain(s), social media accounts, email list, supplier relationships, creative assets, brand IP, and all inventory. The sale is motivated by the owners' lack of time to manage operations, which necessitates consistent social media engagement, website maintenance, and new product launches. The brand seeks a buyer, ideally a solo founder, couple, social marketer, or creator who is eager to enhance this ready-to-run business's potential. The business is poised for growth with its established audience, strong margins, and existing demand.