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This is an Australian eCommerce brand in the Health and Wellness space selling posture, joint support and everyday pain-relief products. It operates on Shopify with a lean setup and a focused range of proven, evergreen SKUs.
The brand generated about $218k in the last 12 months with 30%+ net margins. It has 22k+ customers and 20k+ marketing profiles, offering strong upside for CRM and retention.
Sales currently come only from Google Ads, with no Meta, TikTok, YouTube or SEO activity. This leaves a clear pathway for growth across new channels, new countries and a wider product range.
Key Points
$218k last 12 months with 30%+ net margin
22k+ customers and 20k+ email/SMS profiles
Fully remote, simple operation
Sales driven only by Google Ads
Evergreen niche with strong demand
Clear room to scale through paid social, SEO, email, marketplaces and global expansion
Operations
Low-SKU model with fulfilment handled by a 3PL. Suppliers and processes are established, with simple replenishment and minimal owner workload.
Why Sales Softened
The owner reduced ad spend and shifted focus to another brand. Demand remains stable, and performance can be restored through consistent budgets and new creative testing.
Reason for Sale
Owner is focusing on new projects and wants the business passed on to someone who can scale it.