Eclipse is a fast-growing Canadian e-commerce jewelry brand, launched in 2024, focusing on premium moissanite jewelry that resembles diamonds but is more affordable. The company uses Shopify to operate and employs strong branding and viral social media strategies to boost revenue. Eclipse's main product line, featuring moissanite tennis bracelets and chains, has generated outstanding sales with over $187,000 in total sales and 40% profit margins, supported by efficient ad performance. The business operates on a fully automated dropshipping model with reliable jewelry suppliers, allowing for remote management without inventory or warehousing needs.
Eclipse's advertising engine benefits from a low break-even ROAS of 1.2, making it easy to scale. The sale includes winning ad creatives, targeting data, and a mobile-optimized store designed to attract luxury shoppers on platforms like TikTok, Facebook, and Instagram. The brand has positioned itself well in the expanding moissanite jewelry market, valued to exceed $4 billion globally by 2030, by combining luxury with affordability. Their products have achieved viral status, gaining trust from over 10,000 customers and garnering positive reviews.
Growth opportunities include scaling paid ads internationally, optimizing desktop site experiences, launching new products, building retention channels through email and SMS marketing, and expanding into U.S. and EU markets. The brand is well-poised to capitalize on the Q4 surge in jewelry demand. Included in the sale are the Shopify site, supplier contracts, ad accounts, and other assets. Eclipse offers a turnkey acquisition opportunity with $187K in annualized revenue and a 40% margin, appealing to both new and seasoned operators in the luxury jewelry market.
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