COYA represents a comprehensive wellness ecosystem, incorporating a premium e-commerce store and a meditation mobile app. Initially launched as a yoga-equipment brand, COYA has expanded into digital wellness with a strong visual identity and mindfulness focus. The brand includes a WooCommerce store and a meditation app featuring Greek audio content, with localization in French and English. The app provides guided meditations and sleep stories, designed for a subscription-based model. COYA stands out in the wellness market by integrating physical products and digital content. The sale of COYA includes a fully developed e-commerce store with optimized product pages, a meditation app for iOS and Android, and all associated intellectual property, including the brand name, logo, and domain. Additionally, it encompasses social media accounts, existing content assets, email marketing setup, and complete operational documentation. The founder is transitioning to a full-time role and is unable to continue growing the business. COYA presents an opportunity for buyers seeking to enter a burgeoning niche with a scalable store, a meditation app with potential recurring revenue, and a strong brand for potential expansion. The brand merges physical and digital offerings, suggesting a higher lifetime value (LTV) for customers. The foundation is set, requiring an operator with the vision and capacity to pursue growth.