A 1.5-year-old direct-to-consumer (D2C) eyewear brand specializes in blue light blocking glasses and sunglasses, blending style with functionality to target young professionals. Operating on Shopify, the brand offers high-profit margin products, averaging between 60-75%. The brand's name, logo, and visual identity are trademarked under EU regulations. Its best-selling items include models from its Blue Light Collection and Classic Sunglass Line, appealing mainly to style-conscious professionals and students aged 18-35 across Germany, Austria, and Switzerland. With scalable operations, fulfillment is handled by a logistics partner ensuring reliable production and distribution. Marketing strategies include paid ads on social media platforms and influencer collaborations, with expansion possibilities into North America and new product lines. The business experiences revenue peaks during summertime and Q4, while maintaining stable demand for its blue-light glasses year-round. Current owner involvement is minimal, estimated at 40 hours weekly, focusing on strategy and coordination. Profitable with verified financial statements, advertising spends range from €50K–€65K monthly, spiking during high-demand periods. Included assets are the Shopify store, social media, ad accounts, email lists, and inventory valued between €30K–€45K. Post-sale, comprehensive support is available, covering operations and marketing systems. Future growth opportunities encompass EU and North American expansion, product diversification, and enhanced automation. Risks include potential delivery delays, return rates, and dependence on advertising effectiveness. Overall, the brand is positioned for scalable growth with established brand loyalty and operational efficiencies.