The business described operates in the digital portraits and illustrations niche, primarily targeting customers in Germany. It is a well-established, automated, and scalable business with a strong network of freelance artists. The major sales are achieved during peak holiday periods like Christmas, Valentine's Day, and Mother's Day. The company boasts a conversion rate of 1.87% and a high average order value (AOV) of approximately 71 Euros. It has generated over 1 million Euros in sales, with nearly 500,000 Euros in profit over six years. The business achieved its peak sales during the first pandemic year when online sales surged. This success highlights an untapped potential for growth, especially in Facebook advertising, which was previously profitable before iOS 14 updates. The seller suggests that investing in Facebook ads around major holidays could yield substantial returns.
The business operates with minimal inventory, leveraging a print-on-demand partner in Germany and requires only a few hours a week to manage. The seller, who also owns an illustration agency, has been focusing on organic search and Google Ads as the primary advertising channels due to time constraints. Despite this, the business enjoys a generous profit margin of 47% over the past 12 months.
With over 1,500 five-star reviews and robust customer engagement, the business represents a strong opportunity for a buyer experienced in digital marketing, particularly in regions beyond Germany. The seller is offering support post-sale and is also considering selling other related websites targeting English-speaking markets in the near future.
I'm an eCommerce entrepreneur and owner of the illustrator agency and several product w...
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100.0% positive feedback
7 transactions totalling USD $31,920
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