Business Overview

This is an established, profitable social-first content agency working exclusively with FMCG, CPG, and lifestyle brands. Founded in 2019, it has grown into a lean, remote-first operation producing UGC, photography, videography, and creative strategy for consumer brands across food and beverage, skincare, alcohol, pet, and lifestyle categories.

The business solves a specific problem for consumer brands: consistent, on-brand, scroll-stopping social content delivered through a managed network of freelance creators, without the cost of a full in-house team or a traditional full-service agency.

Key Performance Metrics

Revenue: approx A$325K (trailing 12 months) Gross Profit: approx A$222K Gross Profit Margin: approx 68% Adjusted Net Profit: approx A$92K Active Clients: approx 8 at any time, with relationships spanning 2 to 4 years Owner Involvement: as low as approx 5 hours per week with a part-time coordinator in place

Operations

Work is delivered through a documented monthly content cycle covering briefing, content capture by freelance creators, editing, captions, scheduling, and reporting. Production runs on a freelancer-led model coordinated through a project management system, so the operator oversees creative direction, briefing, and approvals rather than producing content directly. Systems and automations are already in place, keeping the business lean and largely independent of any single person.

Product Offering

A range of social-first content, from styled photography and video to UGC and AI-generated imagery, delivered as monthly content packages and campaign-based work for consumer brands.

Marketing and Demand

Growth has been almost entirely organic, driven by referrals, inbound enquiries, and outbound social outreach, with minimal paid acquisition. The business has also started to attract inbound US demand.

Competitive Advantage

A category-focused agency built entirely around FMCG and lifestyle brands, delivering agency-quality content at a more accessible price point through a freelancer-led model.

Growth Opportunities

• Introduce paid acquisition to scale inbound demand
• Convert more project clients into recurring monthly retainers
• Reactivate the existing email list and lead database
• Expand AI-generated content to lift output and margins
• Build on early US traction for geographic expansion

Assets Included

Domain and complete website Client relationships and active engagements Content libraries and brand portfolio Project management workflows and systems Social media accounts and cloud storage Freelancer and creator network Supplier and creator relationships Mailing list of 3,000+ brands Lead database of 7,000+ contacts

Why Acquire

A profitable, category-focused agency with strong margins, long-standing client relationships, low owner involvement, and clear, unexploited growth levers in paid acquisition, recurring revenue, and US expansion.

Reason for Sale

The founder is stepping back from day-to-day operations to focus on family and a separate personal venture.