Since its launch in 2024, the Android application 'Worde' has established a solid presence in the Hobbies and Games category of the Google Play Store, achieving over 100,000 downloads and 6,500 daily active users. Known for its high engagement, the app boasts a 7-day retention rate exceeding 40%. Despite its success, there have been no efforts toward paid user acquisition or app store optimizations in the past year, presenting potential growth opportunities for a prospective buyer to enhance profitability, which currently averages around $5,000 per month.
Worde operates with minimal active management, involving only the upkeep of its listing in the Google Play Store and covering monthly AWS costs of approximately $350. The app generates revenue through three main streams: advertisements (45%), in-app purchases (10%), and Google Play Pass subscriptions (45%). There remains significant potential for revenue enhancement through improved advertising placements and in-app purchase offerings, which have yet to be optimized.
The app's diverse user base includes casual gamers and hobby enthusiasts, primarily from English-speaking regions such as the United States (40%), United Kingdom (30%), Australia (10%), and Canada (10%). Its ability to engage users with daily puzzles contributes to its stickiness, with an average user retention rate of over 40% for more than 7 days. Technologically, Worde is an Android application built using the Flutter programming language.
Financially, Worde has recorded approximately $60,000 in revenue over the past year, generating about $55,000 in profit, with AWS costs serving as the only significant expense.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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