This business was established to meet the increasing demand for high-quality women's athleisure wear that enhances figures, combining comfort, style, and functionality to empower women in fitness and fashion. The brand stands out by integrating specialized fitness programs developed with professional trainers and nutritionists. The current owner wishes to sell the business to focus on other ventures and believes new leadership can unlock the brand’s full potential, which would require investments in resources, marketing, and international growth. The supply chain is optimized with manufacturers in China and Germany, ensuring efficient global distribution through a dedicated logistics team and prepaid inventory system, maintaining healthy profit margins.
The business holds $250,000 in stock across warehouses in Germany and China to ensure quick delivery and support growth. Operations involve managing marketing channels, customer support, and supply chain, primarily using Google Ads, Meta platforms, TikTok Ads, and email marketing. The business collaborates with a team of professionals for seamless operations, with customer service managed via email and live chat. Growth strategies include scaling paid ads, leveraging TikTok and user-generated content for brand visibility, expanding B2B opportunities for bulk orders, and enhancing SEO for sustainable growth.
The sale includes various assets such as domains, social media and ad accounts, an extensive email subscriber list, supplier contracts, customer service email login, and content, along with one month of after-sale support. With annual revenue of €2,673,963 and a profit of €530,810, the business offers a unique opportunity to acquire a growing brand with significant international expansion potential.