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SELLER GUIDE
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5,624
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206 Watchers
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Website

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Website | General Knowledge

Verified Listing
19yrs old Defence and Science News Platform with Authoritative Organic SEO & Hands Off Management , Generating $90,940/m in Net Profit from Multiple Display Ads
Content General Knowledge Sponsored Confidential
Business Location
Site Age
19 years
Monthly Profit
USD $105,443 /mo
Profit Margin
97%
Page Views
10,146,751 p/mo
Profit Multiple
2.3x
Revenue Multiple
2.2x
Content General Knowledge
Managed by Super Seller
About the Business

An established defense and science news platform underwent a significant relaunch in August 2024, transforming from an outdated structure to a robust online presence. This transformation included a new fast theme, improved SEO, and an expanded editorial focus covering defense, climate, science, space weather, and archaeology. As a result, the platform experienced explosive growth, reaching 14 million monthly pageviews by January 2025. The business primarily earns revenue through multi-channel advertising, including Google AdSense, Truvid, Taboola, and Outpush, with a revenue figure of $570,570 from January to June 2025 and an average monthly net profit of $90,940. The platform has exceptional engagement metrics, with direct and organic traffic comprising the majority of its visitors, and maintains a high level of user return rates. The platform is effectively managed with minimal ownership involvement, producing consistent content daily. Opportunities for growth include launching sponsored articles, expanding YouTube and social distribution, and leveraging newsletter monetization. A notable 97% net profit margin underscores efficient operations. However, as with many publishers reliant on search and discovery algorithms, there is a risk of traffic fluctuations. Potential buyers are invited to explore acquisition options, with detailed business descriptions and analytics available upon request. Additionally, the current owner offers a potential bundle purchase with another listing, promising negotiation benefits for interested parties.
Content General Knowledge
Managed by Super Seller
Vetted + Data Verified Listing

This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.

Our vetting team has reviewed this listing and verified:

  • Revenue
  • Primary Expenses
  • Traffic

The seller has also connected the following data integrations:

  1. Google Analytics

About the broker
SUPER SELLER
BROKER
Founder and CEO of JustWebsiteBrokerage, I have been buying and selling website busines... Read more
Verification Complete
Email address
Phone number
Government ID

98.5% positive feedback

301 transactions totalling USD $6,800,670

Payment Methods
Escrow.com
FlippaPay
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0 Comments
5,624
Views
206 Watchers

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