A direct-to-consumer and wholesale eyewear brand has achieved significant success with its innovative "over-glasses sunglasses" product, generating €130K in revenue and €35K+ in net profit within 50 days. The brand has gained traction with over 6,000 customers and 1,200+ verified reviews, highlighting its appeal in the eyewear market. Utilizing a hybrid model, the business sells directly through an online platform and a growing base of wholesale partners, supported by effective fulfillment systems. Targeting a niche market of people who wear prescription glasses, the brand primarily attracts women aged 25-70. With substantial interest from international markets like France, Germany, the UK, and the US, the company is poised for international expansion, influencer marketing, and retail partnerships. Customer acquisition remains cost-effective thanks to strong marketing campaigns and viral product appeal, leading to a high repeat purchase rate and significant organic growth. Key operational activities include managing ad campaigns, overseeing fulfillment with logistics partners, and providing customer support. The brand has successfully validated its product-market fit, with consistent profitability and a robust margin even on bundled offers. The business shows potential for further scaling, especially during Q4, by capitalizing on non-seasonal demand and quality branding. Established by experts in performance marketing and product development, the brand's assets, including its professionally developed visual identity and optimized online store, are primed for scaling. The sale package includes brand assets, supplier contacts, a comprehensive customer list with opt-ins, tested ad strategies, and existing B2B partnerships. The brand is ready to expand aggressively, increase its presence in international markets, and diversify its product offerings.