An award-winning DIY beauty brand, known for its bold and playful presence, is up for sale. The business, which excels in the DIY lash and nail market, has been designed to operate with minimal effort—demanding only 5–8 hours per week. It boasts an impressive 65% repeat order rate, a figure significantly higher than the 30-40% industry average. This metric highlights its strong customer loyalty, helping reduce acquisition costs and enhance revenue growth. Included in the sale is approximately $35,000 CAD in inventory, a Shopify store, branded packaging, and an email list, alongside active marketing assets such as Klaviyo flows and influencer collaborations. The business is a prime opportunity for e-commerce experts, marketers, or anyone seeking a flexible side venture with significant upside potential. Operating out of Newfoundland, the business could enjoy better margins on the mainland or through a fulfillment center. Sales have been exclusively through Shopify, and while not currently optimized for profitability, there's ample room to increase revenue through strategies like paid advertising and wholesale growth. Most customers are Canadian women, with a burgeoning U.S. audience, characterized by a robust 80% returning customer rate. Financially, the business has generated over $1.2 million in sales since 2021, though recent profitability has been challenged by shipping costs and decreased organic reach. The sale includes brand assets, standard operating procedures, and inventory, alongside potential owner support. It is being sold due to the owner's personal commitments, including homeschooling a child with a disability.