The company, established in April 2020, is a French e-commerce brand that blends sports passion and interior design, offering print-on-demand customizable products, primarily posters and apparel. With a business model that entails no stock risk due to its print-on-demand nature, the company has over 300 customizable product listings. In FY2024, it generated revenue of approximately 640,000 euros with an EBITDA of 87,000 euros and an adjusted EBITDA of 175,500 euros. The brand focuses on direct-to-consumer sales, but also engages in selective B2B partnerships. The average order value is 61 euros, with a return rate of less than 3%. The business boasts a highly seasonal demand, peaking during occasions such as Christmas, Marathons, and Father's Day. The brand's operations are supported by technology infrastructure, primarily hosted on Shopify, incorporating custom tools for personalization and automation. The lean human resource structure is managed by two co-founders handling customer support, design, and operations. The customer acquisition strategy heavily relies on paid advertising channels like Meta Ads and Google Ads, achieving a return on ad spend of six times. Additionally, the business maintains a GDPR-compliant email list of over 25,000 contacts. Strategically, there are opportunities for international expansion, retail rollout, marketplace growth, event licensing, and enhancing SEO/content marketing. Financially, the company has shown consistent year-on-year growth and underwent a strategic restructuring in 2024, enhancing profitability. With a strong brand credibility in a niche market, the company offers robust barriers to entry due to its customization technology, partner relationships, and fully automated print-on-demand workflow. The business is open to flexible sale types with the founders available for short-term transition support.