The business in question is experiencing fluctuating growth, with a substantial 54.49% increase in revenue from 2021 to 2022, followed by a modest 0.52% growth in 2023, and a stronger 8.65% increase projected for 2024. Revenue figures stand at €597,343 for 2024 and €170,758 year-to-date in 2025 as of early June. However, net profit has declined by 17.85% from 2023 to 2024, decreasing from €62,694 to €51,545, with a current profit margin of 9%. The business operates entirely online, selling through a marketplace without any physical store presence. Inventory management has improved, reducing stockouts, and all operations are managed by two founders, with one spending approximately five hours daily on business tasks. Marketing efforts are focused on pay-per-click campaigns for marketplace products, but there's potential for expanding these efforts.
The business is housed in a storage facility located in Valencia, indicating efficient logistics and storage operations without costly retail lease agreements. Despite rapid shipping through Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), there is a minimal percentage of recurring customers, attributed to its marketplace model and SEO-driven sales strategy. Growth opportunities lie in expanding internationally, especially into other European markets via paneuropean FBA, and increasing the number of SKUs in established niches. The founders are shifting focus to a Software as a Service (SaaS) venture, prompting the sale of this ecommerce business. No email subscriber base exists currently, presenting another potential growth area.
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1. Agreements & Contracts.
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