The text discusses the highlights and operational details of a long-established WordPress search plugin with over 7 million downloads and more than 100,000 active installations. The free version serves as a lead generator for the premium version, which has attracted over 4,000 customers, contributing to revenues exceeding $1.7 million over a decade. Notably favored by developers, the business has grown without marketing efforts beyond the free version, suggesting an opportunity for expansion through effective marketing strategies. Operationally, the plugin is well-developed, requiring minimal active development—less than an hour per week—with the primary time commitment being customer service, estimated at an hour per day. Customers range from individual site owners to web development companies, with a significant portion based in the United States, United Kingdom, Europe, Canada, and Australia. Licenses are predominantly non-subscription annual purchases, alongside some lifetime licenses, with an overall decent renewal rate. Financially, monthly revenue lacks a distinct pattern, with license sales fluctuating between 71 and 119 per month in 2024, averaging around 100 per month. The business maintains low expenses limited to basic web hosting and affordable servers, supplemented by a manually operated affiliate marketing deal. The sale includes assets like website software, various WordPress plugins, a customer list, and relevant accounts. The small number of long-standing PayPal subscriptions need to be terminated due to immovability.