Established in 2015, this well-known eCommerce brand specializes in the newborn niche market, focusing on products that commemorate the birth announcement. The brand has handled over 67,000 orders, offering items such as baby knitwear, announcement plaques, blankets, and comforters to capture early memories. Key highlights include its status as a trusted brand with a strong social media presence and an active online community. The business operates a wholesale platform, supplying to stockists in Australia and the USA. A newly redesigned website launched in late 2024 has a conversion rate of 2.2%. The operations are streamlined, requiring only around 20 hours per week, with order fulfilment and inventory handled in 3 to 4 hours daily. This efficient model offers significant lifestyle flexibility, allowing for scalability. The customer base includes new mothers and grandmothers, with 80% of sales in Australia and 20% internationally, pointing to potential for global growth. The business recorded a revenue of $680,000 in the past year, with a gross profit margin of 60% and a net profit margin of 25%. It maintains a 2.2% conversion rate, supported by a marketing strategy involving Facebook, Google Ads, and EDM campaigns, and has a customer return rate of 20%, reflecting loyalty. The business operates with minimal overheads due to its home-based and lean structure, offering financial stability and attractive profitability. Full financial reports are available for interested buyers. Additional notes can be provided by the owner, detailing the business's evolution and relevant sale information.