A direct-to-consumer sleep brand, known here as "the brand," was launched in September 2023, selling premium mouth tape through a modern Shopify website. The business, requiring minimal weekly management, attracts health-conscious consumers seeking quality sleep solutions. Built for scale, it operates profitably with a focus on branding and product quality, protected by a registered USPTO trademark. The website integrates a fully automated subscription system, generating recurring revenue with high efficiency. The brand enjoys a 65% repeat customer rate, 46 active subscribers, and generated $12,730 in revenue with $11,014 net profit over the past year—achieving high margins due to low overhead. Its 363 email subscribers offer potential for reactivation, despite no existing structured email marketing. Organic growth has been achieved without paid advertising. The store processed 211 single-purchase orders over the year, leading to an average monthly profit of $918, with minimal expenses. The owner has decided to sell to focus on other ventures, presenting an opportunity for growth through untapped channels like advertising, influencer marketing, and platform expansion. The sale includes the Shopify store, trademark, domain, customer email list, social media accounts, and supplier relationships. Inventory, including 4,000 mouth tape units and 2,500 nose strips, is available separately at wholesale cost. The business is priced at $28,000, offering a turnkey solution with substantial growth potential for new owners ready to implement strategic marketing and expansion initiatives.