Founded in 2021, a sustainable cleaning brand from Australia aims to eliminate single-use plastics from households. Known for its eco-friendly mission, the company has a high customer retention rate of 85% and garners 25% of its revenue through subscriptions. Each product sold results in the prevention or collection of a plastic bottle from the ocean, with over one million bottles impacted. Operating with a Melbourne-based third-party logistics (3PL) warehouse and manufacturing partnerships in China, the company generates $10,000-$15,000 in monthly profit with an average order value of $55. Retail presence contributes approximately $2,000 monthly, while total annual revenue stands at about $1.1 million with a profit margin of 14.58%. The business, managed by two owners, offers 15 SKUs including various cleaning tabs, bottles, laundry sheets, hand wash products, and dishwashing items. Marketing strategies have shifted from paid advertisement to leveraging a substantial social media following and email/SMS lists. Despite this organic focus, the business continues paid campaigns, evidencing effective returns (Meta ROAS at 1.48 and Google ROAS at 5.86). Numerous accolades, such as being named the Best Home Care Brand, highlight the company’s reputation. Growth opportunities include product development, organic marketing expansion, and retail/channel diversification. The sale is driven by the owners' pursuit of other ventures, positioning the business as an attractive acquisition for those targeting scalable, sustainable operations in a growing market.