The business was started to provide a natural, effective, and quick solution for people suffering from sciatica and back pain, aiming to enhance daily life comfort. The founder discovered a solution that is affordable and supported by expert recommendations. The business has received extensive positive feedback from customers who've experienced relief. The owner is now seeking a passionate investor to scale the business, as they aim to pursue new e-commerce opportunities. The fulfillment process involves procurement by a supplier in China and storage in China and the USA, with a new European warehouse opening soon. The Shopify store is connected to an ERP system, which facilitates efficient order fulfillment and tracking. Payments for orders are processed through WhatsApp, ensuring swift delivery within 5–9 days. The business holds 130 stock pieces with an average retail value of $4433. Running the business involves competing in the US market, notably against the competitor "Smooth Spine," and heavily focuses on marketing. The company sources new user-generated content bi-weekly, primarily through Advantage+ shopping and Google Ads, while exploring future TikTok Ads opportunities. To grow the business, the owner plans to outsource time-consuming tasks, enabling more focus on ad creative testing and scaling. The sale includes domains, logo, brand collateral, web assets, media content, social media and ad accounts, customer service email access, a customer list, supplier contacts, and after-sale support.