An online store, established in 2018, specializes in offering tactical accessories for outdoor enthusiasts engaged in activities such as camping and hunting. The company boasts a global customer base exceeding 50,000, with a high rate of returning customers contributing to its strong brand loyalty. It holds a solid reputation with a 4.3-star rating on Trustpilot and a 4.2/5 feedback score on Facebook. Built from scratch, the business is not only bootstrapped but also highly profitable. It has achieved nearly $4.4 million in total sales across 54,000 orders, demonstrating consistent year-over-year growth.
The store maintains an engaged audience consisting of 54,800 email subscribers and 19,000 SMS subscribers, alongside a significant social media following with 24,000 followers on Facebook and 16,500 on Instagram. Offering exclusive products and maintaining competitive pricing through long-term supplier relationships, the store reports an average order value of $115 and a refund rate below 0.3%. Efficient advertising strategies include a low CPM of approximately $11 on Facebook and productive returns on Google Ads, further supported by influencer marketing partnerships.
The business experiences an average of over 83,000 monthly page views and 35,000 unique site visits, resulting in an average net monthly profit exceeding $8,000. Operations are streamlined by third-party fulfillment services, minimizing maintenance time. The potential for scaling is evident with proven paid ad success. The sale of the business offers a valuable opportunity for an ambitious entrepreneur, including social media followers, email addresses, web and brand assets, vendor contracts, and post-sale support.