In 2023, a pioneering mouth tape brand entered the Amazon marketplace, ranking as high as #10 in the category at its peak. However, in June 2023, Amazon removed the entire category, affecting over 100 sellers, including this brand. Consequently, the brand pivoted to a direct-to-consumer (D2C) model. Despite a strong customer return rate and a loyal customer base, the brand did not invest in paid advertising, which limited further growth in the D2C channel. The brand possesses a well-developed identity and maintains inventory at a third-party logistics (3PL) facility, positioned for rapid expansion with a modest investment in paid media and content development. Industry comparisons indicate that other companies in the space are generating monthly revenues exceeding $100,000. The brand's main competitor is projected to reach $40 million in revenue this year, highlighting significant growth potential in this market segment.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More