Business Overview

This Australian ecommerce brand specializes in custom pet portraits. Founded in 2020, the business has generated over seven figures in total revenue and built a loyal customer base of pet owners and gift purchasers across Australia. The brand operates on Shopify with two storefronts, handles all printing and framing in-house, and works with freelance artists based overseas to produce each custom piece. Unlike print-on-demand competitors, the business controls the full production process, which supports strong margins and product consistency.

Key Financials (TTM)

• Average Monthly Revenue (last 12 months): available on request
• Average Monthly Revenue (last 6 months): available on request (trending up vs prior period)
• Estimated Annual Net Profit (incl. add-backs): available on request
• Net Margin: ~34%
• Gross Margin: ~68-73%
• Returning Customer Rate: ~24%
• Conversion Rate: ~5.7%

Key Highlights

• Established brand with over five years of trading history and strong cumulative revenue
• Repeat purchase rate of ~24% driven by gifting occasions and word of mouth
• Conversion rate of ~5.7%, well above typical ecommerce benchmarks
• Low ad spend relative to revenue, managed by a part-time freelancer across Facebook and Google Ads
• 16,000+ email subscribers providing a direct, owned marketing channel
• 6,700+ Instagram followers with primarily organic growth
• In-house printing and framing operation supporting gross margins of ~68-73%
• Proven B2B revenue stream with a major pet food brand, placing bulk portrait orders for staff welcome packs and annual conferences

Product and Market The business serves a highly engaged niche: pet owners, primarily women aged 25 to 45, who purchase custom portraits as gifts or keepsakes. Each portrait is created by a freelance artist and produced in-house, giving the brand full control over quality and turnaround. Frames are sourced from a single primary supplier in China, with lead times of four to eight weeks. The business currently ships within Australia only, though the .com domain and established infrastructure position a new owner well for international expansion.

Growth Opportunities

• Transition to print-on-demand to reduce owner workload and open the business to a wider pool of operators
• Scale paid advertising on Facebook and Google, where current spend is deliberately conservative
• Expand into international markets, particularly the US and UK, where demand for pet products is significant
• Grow the wholesale and B2B channel, building on an existing relationship with a major pet food brand
• Introduce new product lines such as canvas prints, phone cases, or other pet-themed merchandise
• Launch targeted email campaigns to the 16,000+ subscriber list to drive repeat purchases and referrals

Traffic Breakdown

• Paid: Google Ads and Facebook Ads managed by a part-time freelancer at low weekly spend
• Email: 16,000+ subscribers, primarily organic list growth
• Social: 6,700+ Instagram followers, organic engagement
• Returning customers account for ~24% of orders

Assets Included

• Shopify store (two storefronts)
• Instagram account (6,700+ followers)
• Email list (16,000+ subscribers)
• In-house printing and framing equipment
• Existing frame stock and inventory
• Supplier relationships (frame supplier in China, freelance artist network)
• Established B2B relationship with a major pet food brand
• All brand assets, creative materials, and customer data
• P&L statements and financial records

Why Acquire This is a proven brand in a defensible niche with real margins, a loyal customer base, and a B2B revenue stream that most ecommerce businesses at this size simply don't have. The current owners built this from scratch and have run it lean, which means a new operator with more time or resources can unlock meaningful upside quickly. The path to scaling is clear: tighten the ad account, activate the email list more aggressively, and decide how far to take the B2B channel. For a buyer who wants a real brand, not just a dropshipping store, this is a strong starting point.