A business specializing in health and beauty products is highlighted by its strong recurring revenue model, with 88% of income coming from subscriptions. The company has over 700 subscribers with a collective value exceeding £220,000, centered mainly around a flagship Vegan Collagen product. There is a significant opportunity for cross-selling additional products and expanding into the US market, as ~50% of web traffic originates there. The business operations are highly automated, requiring less than five hours of oversight monthly, thanks to streamlined customer service, fulfillment via a third-party logistics provider, and minimal marketing efforts. Financially, the subscription model has ensured stable gross margins even in challenging economic climates. The customer base is predominantly UK-based women aged 20-60+, but US expansion is ripe for capitalizing on existing traffic and infrastructure. Co-founded by a married couple during the pandemic in 2020, the company was initially a side project. However, with the couple's increasing personal responsibilities and demanding careers, growth has stalled, prompting a potential sale. Notably, the business lacks a trademark for its initial brand but holds a trademark for a new brand name and domain. Despite limited marketing expertise from the founders, the business shows potential for significant growth under new ownership with marketing acumen. The sale preference is for a share sale, although all offers are considered. The couple's personal situation, including growing family commitments, has constrained their ability to further develop the business.