This online private-label beauty and hair care brand focuses on healthy hair and sustainable products, featuring a premium heatless hair curler as its flagship item. While the brand is US-based, its primary market is in Italy, and it holds trademarks in Europe, which are part of the sale assets. The business, founded in June 2021, capitalizes on automated logistics by integrating Shopify with Amazon FBA for fulfillment and boasts a well-curated online presence tailored specifically for the Italian market. The brand initially built a substantial following on social media platforms like Instagram and TikTok, which it now leverages for organic traffic alongside a robust Amazon presence. The business targets a young customer base through mobile-friendly platforms, aligning its values with contemporary consumer trends to expand into adjacent markets eventually. Approximately 80% of sales come from its website and social media, with 20% from Amazon. The primary product supplier is located in China, supplying directly to an Amazon warehouse in Italy. Financially, the asking price for the business is $29,500, with an average net profit of $1,300 monthly over 36 months and total sales exceeding $215,000. Social media reach includes over 24,000 TikTok followers and an email subscriber list of more than 6,500 customers. Assets included in the sale are trademarks, social media and email followings, website and Amazon account, advertising accounts, media content, and inventory. The business requires minimal maintenance, at 1-2 hours weekly, and has potential for growth into untapped US and European markets.