This text concerns a company that provides a cloud-based platform designed to enable users with minimal or no technical expertise to develop their own mobile apps. Founded in 2011 and headquartered in Nottingham's Creative Quarter, the platform boasts customers across 138 countries. The service aligns with small to medium-sized enterprises (SMEs) in business-to-consumer (B2C) sectors such as restaurants, gyms, and salons. The company achieves 99% of its revenue through monthly recurring revenue and derives income predominantly from its direct engagement with end businesses and from reselling partnerships. The company's expenses primarily include staffing costs essential for platform support and technology costs associated with cloud hosting and SaaS tool subscriptions. Operational activities include providing customer support and aiding in publishing new apps. Customer acquisition focuses on content marketing and search engine optimization, ushering users through a self-service process from a free trial to subscription. Despite currently relying solely on content marketing for lead generation, there is significant potential for growth through expanded marketing strategies. The founder intends to sell the business after managing it for 14 years, citing a shift in focus to other ventures and a belief that a new owner could enhance its potential. The founder suggests expanding through partnerships to leverage widespread customer bases, potentially by integrating apps into various industries like breweries or large accounting firms to support their respective SMEs.