The business began as a local online ordering company and evolved into a comprehensive restaurant and menu discovery tool. It now tracks over 1.1 million restaurants, listing menus for over 600,000 outlets. The sale of the business includes its website, iOS and Android apps, and a proprietary content management system, referred to as The Nucleus. The trademarks, including the word mark and logo, are also part of the sale. The operations involve a small team with roles in development and data management, relying on both internal and external developers. The technical framework employs Laravel, Swift, Java, PHP, MySQL, and ElasticSearch. Content is user-generated and web-scraped, managed through The Nucleus. Monetization stems primarily from ad revenues via Freestar and Google AdSense, with a shift from a previous ad partnership affecting revenues. The business experienced growth but faced a setback from a Google algorithm update and a transition in ad partnerships, impacting traffic and revenue. Cost reductions were made to maintain operations with minimal expenses during this period. Growth opportunities exist in user-generated content and expansion into new markets. The business is positioned as a potential venture for publishers with existing portfolios. The decision to sell arises from a strategic shift away from publishing to other business areas. Post-sale, transitional support will be provided. Additionally, there is another related website asset available, with established content and a strong social media presence, offered as part of the sale.