The company operates a meta-search website for tours and activities, which is primarily developed as a web application using React, with its blog hosted on WordPress. They have established connections with numerous online travel agencies through APIs, maintaining direct affiliation agreements to provide a seamless interface for users looking for tours and activities. The company leverages organic traffic driven by Spanish-language content, comprising of venue-specific pages and travel blog posts, designed to attract Spanish-speaking travelers worldwide who have a high intent to purchase tours or activities after booking their flight tickets. The target audience primarily discovers the site through organic searches, after which the company captures emails to send automated travel recommendations. This automated model ensures minimal manual intervention, allowing the business to operate efficiently without the need for customer support; the sales process is completed on the provider's website. Financially, the company incurs minimal costs with hosting being the primary expense, while other operational costs are not considered significant factors. From an SEO perspective, the company has been active since 2016 and has gained backlinks from over 2,600 domains. Prestigious media outlets in Spain have also linked to their site, boosting its authority in search rankings. Overall, this business model integrates technology and strategic partnerships to automate and efficiently manage the sale of travel-related services.