The skincare brand, established in 2018, originated from the founder's desire to create products free from harsh chemicals while caring for a loved one with cancer. The brand emphasizes clean skincare and produces items without parabens, phthalates, sulfates, and formaldehyde, specifically catering to the humid climate of Southeast Asia. With 90% of its customer base in Singapore, the brand offers 16 SKUs with an average order value of $83. Recognized by prestigious beauty publications, it has received accolades such as the Best Night Cream for Sensitive Skin and a small business award. The brand's reach spans Singapore, Indonesia, China, and Australia, and it primarily operates through organic marketing, customer referrals, social media, and influencer partnerships. Products are sold online and through platforms like Shopee, Lazada, and Amazon, with manufacturing in Singapore, Taiwan, and Korea, and plans for potential expansion into the US. The business is bootstrapped and maintains a small team in Singapore. Opportunities for growth include expanding product lines and entering new markets such as Australia, China, and Indonesia, with a potential focus on paid marketing strategies. However, the current owner seeks to sell the business due to a lack of resources for scaling and a desire to spend more time with family. The business presents an appealing opportunity for a buyer with the necessary capital and marketing expertise to drive further expansion.