This eCommerce enterprise has demonstrated significant success, generating a total trailing twelve months (TTM) revenue of $1.1 million and a profit of $420,000 in its inaugural full year, 2023. The business specializes in selling single SKU ice baths catering to athletes, biohackers, and wellness enthusiasts seeking effective cold water therapy solutions. These ice baths are designed to be portable, lightweight, and affordable. The company has ample stock available in U.S. warehouses, enabling a smooth continuation of sales with an additional $400,000+ in revenue achievable post-acquisition. The customer base primarily comprises health and wellness enthusiasts, with 80% located in the UK/EU and 20% in the U.S. These customers are not only loyal and engaged but also actively share their experiences, providing content for social media promotion. The business has potential for growth through partnerships with influencers and expansion into markets such as Europe, Canada, and Australia. Introducing complementary products, such as saunas or red light therapy, could also foster repeat purchases. Financial performance fluctuations are attributed to selling out rapidly and the subsequent inventory replenishment. Notably, sales dips have been observed during May/June and August through October. However, the deal includes considerable stock, mitigating inventory shortages at the outset. The product enjoys a strong viral appeal, with word-of-mouth marketing already active among customers. The current owner, though new to e-commerce, has laid a solid foundation; a seasoned operator could significantly amplify the brand's reach and impact with advanced marketing strategies and scaling expertise.