The owner of an established online business is seeking to sell due to personal circumstances, despite its growth potential and successful track record. Launched in 2017, the business has been profitable annually, generating a turnover between 105K and 130K over the past three years. Its success is noted even though full attention hasn't been given in recent times. The business infrastructure includes an ASIC registered name, a well-optimized Shopify website, and a domain with strong SEO rankings. Social media presence encompasses over 1,200 Instagram followers, 2,500 Facebook followers, and a Pinterest account. An email database of 2,200 active subscribers is supported by extensive automated email flows through Klaviyo, achieving a deliverability score of 80. The business boasts over 300 five-star reviews, current and potential supplier contacts, and a wholesale program with over 30 stockists. The sale includes proprietary design files, with custom packaging valued at over $200,000, and sufficient stock to operate for 12-24 months with minimal additional purchases. Additional assets include packaging and supplies, display stands, and photography equipment. The owner is advertising the business for sale based on the last 12 months’ turnover plus stock. With a 38% profit margin and domain authority of 10, the business holds significant potential for expansion, particularly in the thriving design and style market. Its scalable e-commerce model offers flexibility and adaptability, presenting a compelling opportunity for buyers to further develop the brand and tap into the growing demand for unique design products.