This business was established to leverage opportunities in the orthopaedic, beauty, and weight loss sectors in Mexico, targeting the rising e-commerce market amidst prevalent issues like obesity and pain, and a strong inclination towards beauty products. The founders aim to transition into the software industry next year, thus offering the business for sale. With almost four years in the market, it's recognized by many working individuals in Mexico and holds potential for growth due to minimal competition and affordable Facebook advertising rates. The fulfillment process is managed by a professional private supplier capable of handling over 10,000 orders daily. The supplier ensures product quality and shipping efficiency while the business retains some stock, mainly packaging and best-selling items for faster shipping. Operations are straightforward, encompassing six main areas: paid media, organic sales, email marketing, product research, fulfillment, and customer service. Marketing primarily involves utilizing Facebook, Google, and Pinterest ads, with a substantial email marketing list of over 75,000 potential customers, and leveraging platforms like Pinterest, Instagram, and Facebook for organic growth. To grow, the business should explore new advertising platforms, enhance targeting strategies, expand social media presence, and improve email marketing through segmentation and personalization. Product range expansion, better supplier negotiations, CRM implementation, and improved customer service are key growth strategies. The sale proposal includes domains, brand assets, web assets, social media accounts, customer service email, a large customer list, supplier contacts, and post-sale support.