The business in question was acquired amidst financial losses primarily due to issues with its iOS integration. It has since been revitalized and is now generating revenue. For January, the revenue was €5,493 with marketing costs at €3,856, cost of goods sold at €800, and a net income of €837, resulting in a 15% margin.
The brand focuses on custom jeggings, labeled as "Easy Jeans," primarily targeting markets in France and French-speaking Canada. The company had positive tests in the US and other European markets as well. The original plan banked on online shopping growth due to the pandemic, though faced challenges with Facebook marketing. The company successfully shifted strategies to Google marketing using a third-party app that optimizes ads, achieving a Return on Ad Spend (ROAS) as high as 4.
Operations are streamlined with a reliable Chinese partner for fast shipping to Canadian and French customers. The company maintains substantial inventory to improve shipping efficiency, valued at around $18,000, provided in the sale. Customer service is managed via online chat, voicemail, and email, supported by minimal staff. Notably, knowledge of French is not necessary for managing the business.
An additional $5,000 in inventory is included for US operations. The business encourages potential buyers with expertise in Facebook marketing to further leverage growth, although focusing on Google marketing remains viable for consistent returns. The sale includes all digital assets and inventory, offering a comprehensive opportunity for new ownership.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More