An Australian company specializing in trendy sliders, established in October 2021, has achieved over $100,000 in revenue. Currently, the business is generating a steady monthly revenue of over $6,000 with minimal advertising. The product inventory is managed in a dependable third-party logistics facility in Queensland, ensuring same-day dispatch and delivery within 2 to 3 days. After acquiring the company in February 2022, the owner experimented with increasing Facebook ad spend, which led to $7,000 in revenue within two weeks but depleted stock levels. To cope, the owner tested dropshipping from a service in March, but this caused shipping delays and increased refund requests due to discrepancies in size and design. As a result, ads were paused, and products were temporarily listed as sold out from April to mid-June.
In June, after restocking, the company targeted a mailing list of interested customers, generating $3,500 in revenue within 11 days without significant ad spend. The business has since fully restocked, achieving $13,400 in the first full month of operation. The plan moving forward includes gradually increasing ad spending to $100 per day, particularly targeting the summer season. The company enjoys a favorable return on ad spend of 2.5 times, and the cost of goods is efficient, with each pair costing $8 and selling for over $50.
The business has attracted interest from wholesale buyers across Australia. The owner is selling due to personal time constraints related to family and other ventures. Despite interest from multiple buyers, a suitable purchaser has yet to be found, prompting the business to be relisted as an auction with stock included.