The company, initially established in 2018 under the name Fast Mask, originally focused on providing an alternative source for tubular bandanas. In 2019, the business expanded to include sublimated motorcycle gloves, featuring the slogan "Live Fast." Since then, the product range has grown to include apparel and accessories like decals, hats, and shoe shields. All products emphasize premium quality, meticulous attention to detail, and vibrant artwork. The brand's motorcycle gloves are currently sold through five retailers/dealerships. The company holds trademarks in both the USA and Canada. It has garnered a strong customer base, with over 5000 five-star reviews on its website and numerous positive reviews on other platforms like Etsy and Google Business. A vast majority (90%) of its customers are based in the USA, with a total of over 70,000 orders fulfilled, indicating a dedicated following and strong social media presence. Customers typically purchase directly from the company’s website or through marketplaces like Amazon, Etsy, and Walmart. To manage order fulfillment, the company partners with third-party logistics providers and has a self-fulfilled inventory in Canada. As of now, the business has generated nearly 3 million USD in revenue since 2018. Initially trading under a URL reflecting the original brand name, the company faced advertising challenges with major platforms due to the inclusion of "Mask" in its name. This prompted a rebrand and URL change to "Live Fast." The sale includes multiple URLs associated with both brand identities.