The business was established to address the personal challenge of Sleep Apnea, resulting in the creation of a mouthpiece designed to improve airflow by aligning the jaw during sleep. Initially launched with a dedicated online store, the business has demonstrated steady success over recent months. The decision to sell the business arises from a strategic pivot towards a new business model, demanding the founders' complete focus and resources. They are seeking a dedicated new owner interested in expanding the brand, Feetfoot, further into the evolving e-commerce wellness market. Feetfoot benefits from a robust fulfillment process, facilitated by a reliable private agent in China, which ensures delivery within 6 to 14 days, averaging at 8 days. This efficient supply chain supports high customer satisfaction and repeat business through rapid and dependable service. Running the business entails managing marketing through Facebook ads, overseeing supplier relationships, providing customer service, and handling daily store operations, including inventory and website management. Growth opportunities for Feetfoot include leveraging its brand presence in the German market through email marketing, product testing, and expanding marketing channels beyond Facebook to include platforms like Instagram and Google Ads. Additional strategies involve SEO and content marketing investment, as well as market expansion into the EU region. The sale of the business includes domains, brand collateral, web assets, social media accounts, a 2000+ customer list, supplier contacts, and after-sale support, providing a comprehensive package for prospective buyers.