This thriving e-commerce store focuses on custom jewelry, offering a diverse selection of high-quality products like necklaces, rings, bracelets, and accessories. The brand emphasizes jewelry made primarily from top-grade stainless steel, enhanced with either 18-carat gold or rose gold plating or a silver finish. The company boasts an impressive email list of 80,000 customers, excluding an additional 45,000 contacts who have not placed orders. Operating under a dropshipping model, the business partners with two suppliers, one in China providing 98% of its products, and the other in the Netherlands accounting for the remaining 2%. The team consists of a freelancer managing customer service (10-20 hours weekly) and the founder, who dedicates 15-20 hours per week to advertising, email campaigns, and product research. The primary customer base is located in France (90%) and Belgium (10%), targeting young women and mothers aged 25-40. Marketing strategies encompass multiple channels, including Facebook and Google Ads, SEO, influencers, and platforms like Snapchat and TikTok. Notably, word-of-mouth contributes to about 20% of sales. Growth opportunities suggest increasing efforts on META and TikTok, enhancing creative content, exploring new markets, and adding more products. The technology stack includes Google Analytics and Shopify. Since its launch in 2019, the business has generated over 4 million euros, mainly through influencer partnerships and Facebook ads. The reason for selling is the founder's desire to pursue other projects.