The e-commerce business, specialized in 'Calming' pet products, operates in a niche market offering various items like beds, blankets, and mats, with pet beds being the main revenue driver among its 30 active SKUs. The business is equipped with essential logistics and supplier networks, ideal for scaling up. It utilizes third-party logistics services in Ohio and China, with strategic inventory management tools optimized for efficient fulfillment and procurement, ensuring smooth operations. A committed virtual assistant manages order fulfillment, customer support, and inventory. The majority of customers are based in the U.S., with a predominance of women over 50. The business has processed 1,457 orders in 2023, maintaining a low return rate. Marketing primarily through Google has achieved a 2.9x return on ad spend, with potential for enhancement through additional channels like Facebook and TikTok. Financially, the business experienced a decrease in revenue since 2020 due to the current owners' limited expertise and time, though profitability appears feasible with proper investment in marketing and inventory. Product margins average at 53%, with potential improvements through new product lines or expanding into markets like the UK and Australia. The owner seeks to sell for personal reasons, with the business available for $35,000, excluding inventory. The transaction will include existing inventory and is structured as an asset sale, offering the new owner a fully operational business ready for expansion.